The money is not in the list, but in your relationship with the list. You could buy a list of 1 Million email addresses right now and send them an offer and you’d be extremely lucky to get a single order. This is because you would be sending an email to a “cold” list of people who have no idea who you are and have no reason to trust what you say.
You’ve probably already heard the statistic… The average person has to hear from you 7 times before they will buy whatever it is your offering, promoting more database or recommending. Why? Because they don’t know you from “Adam”… You need to spend the time to build a relationship with them so they grow to like and trust you.
The single best method for quickly and easily building a relationship with your newsletter subscribers is to provide them with helpful and valuable FREE INFORMATION. Yes – I’m talking about real content here… Content that your subscribers can actually learn from and use!
Let’s face it… You can’t just send your list promotion after promotion and sales pitch after sales pitch and expect them to remain on your list for long! How would you feel about someone whose sole purpose every single time they contact you is to try to sell you something? If you’re like most people you probably wouldn’t think too highly of that person for long.
You are building a list aren’t you? Hopefully you already are, however, if you’re not… YOU NEEDto start, but don’t worry – if you’re new to the whole “list building” thing I’ll do my best to help get you going in the right direction. And even if you are already building your list, remember, it’s just as important to be building your relationship with your list!
This may come as a shock to you. But, guess what? A lot of the internet marketing “gurus” out there don’t spend their time writing the quality content they send out to their subscribers to keep them loyal and responsive… Sure, they may occasionally write a quick newsletter themselves – plus they’ll often write a sentence or two as a introduction to personalize their newsletters before they send them out, however, my partners and I have been a “secret weapon” of more than one guru for quite some time now.
The single best method for quickly and easily building a relationship with your newsletter subscribers is to provide them with helpful and valuable FREE INFORMATION. Yes – I’m talking about real content here… Content that your subscribers can actually learn from and use!
Let’s face it… You can’t just send your list promotion after promotion and sales pitch after sales pitch and expect them to remain on your list for long! How would you feel about someone whose sole purpose every single time they contact you is to try to sell you something? If you’re like most people you probably wouldn’t think too highly of that person for long.
You are building a list aren’t you? Hopefully you already are, however, if you’re not… YOU NEEDto start, but don’t worry – if you’re new to the whole “list building” thing I’ll do my best to help get you going in the right direction. And even if you are already building your list, remember, it’s just as important to be building your relationship with your list!
This may come as a shock to you. But, guess what? A lot of the internet marketing “gurus” out there don’t spend their time writing the quality content they send out to their subscribers to keep them loyal and responsive… Sure, they may occasionally write a quick newsletter themselves – plus they’ll often write a sentence or two as a introduction to personalize their newsletters before they send them out, however, my partners and I have been a “secret weapon” of more than one guru for quite some time now.
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